CREATIVE DIRECTOR·

BIT ABOUT ME

My background spans brand, UX, motion, and product design. Over time I’ve realized the interesting work lives in the overlap. I focus on brand expression in digital products, which includes how a product feels, behaves, and communicates, not just how it looks.

Most of my work happens during messy transitions like rebrands, acquisitions, or when a product starts to grow into a larger ecosystem. That’s usually when brand intent drifts. I help teams keep it clear, connected, and felt throughout the product experience.